My Blog: Tales, Tips, and Tricks From 30 Years' Marketing Experience 

Every fractional CMO pitch says "customer-centric" somewhere. I’m no exception. The phrase gets used so often, yet it’s easy to be misunderstood or seem daunting to adopt. Here's a working definition. Customer-centric means building the best possible experiences, decisions, and processes around what customers actually go through, rather than around what's easiest for the company or the org chart. This isn’t a values statement on a homepage or in an investor deck; it’s what ha

By Gareth Fraser, Vice President of Sales and Marketing Operations at Alliants Artificial intelligence, automation and digital platforms are transforming hospitality, security and every other service-driven industry. Yet amid the rush to adopt new technology, one fundamental truth is easy to overlook: technology can improve the mechanics of service, but leadership determines how that service ultimately feels. It’s that human X-factor that is the game-changer. This is a key

By Julia Whyte from https://thecamberwell.com Most people, by now, will have used AI as a chatbot: to reply to an email, analyse a document or put together a PowerPoint. But AI can now help with the work itself, automating some parts and pulling together the information you need for others. If you’ve heard people talking about automation or AI agents and wondered how they got from one to the other, this setup is part of the answer. And you don’t need to be a developer, but yo

Every DTC brand that asks me to help them scale already has a basic PowerPoint plan full of fundamental growth frameworks, a bundle of good ideas, and great intentions. But often I see the same gaps once we dig into the details: No real long-term vision for where they're going. Funding that doesn't match the ambition. No clearly defined ideal customer to target. No ownership of the back half of the customer journey. No clear tracking across the digital ecosystem. And in some

Managing customer churn us a critical retenton strategy. Whilst the topic lacks the visibility of a loyalty program, it's a smart place to start when creating a retention strategy

Customer churn is a major challenge that many companies ignore. Losing customers not only reduces revenue but also increases the cost of acquiring new ones. Reducing churn rate means focusing proactively on keeping customers engaged and satisfied, the key to steady growth and stronger brand loyalty. Developing your strategies to reduce churn should be a priority - for marketing, product, sales and leadership. Customer retention dashboard on laptop screen Understanding Why Cus

There is a peculiar silence that follows the question “So, what do you do?” It usually happens at a conference or networking event, or occasionally at a wedding or funeral, and almost always when I am holding a drink I don’t want and a small plate I don’t need. The person wants a tidy answer, not a well-rehearsed elevator pitch or list of differentiators. Like a noun. Doctor. Plumber. Teacher. Pilot. Something they can file away and feel reassured by. You hear “pilot,” and yo

Companies need marketing to focus on many elements, such as identifying the target market, driving awareness, telling their story with content, creating growth strateies to keep customers coming back, maximize their lifetime value relative to customer acquisition costs, and more. But hiring a full-time Chief Marketing Officer (CMO) can be expensive and sometimes more than what your business needs right now. The alternative? Part-time marketing leadership solutions. Fractional

If you’ve ever felt like your marketing strategy is a ship without a captain, you’re not alone. Steering a brand through the choppy waters of customer retention and growth can be daunting. But what if you could have a seasoned marketing leader on board—without the full-time cost? That’s where flexible marketing leadership comes in, and it’s changing the game for brands like yours. Why Fractional Marketing Leadership is a Game-Changer Imagine having a marketing expert who jump

When you think about marketing leadership, what comes to mind? A full-time Chief Marketing Officer (CMO) steering the ship, right? But what if your business doesn’t need a full-time captain? Enter fractional marketing leadership - a flexible, cost-effective way to get senior marketing expertise without the full-time price tag. It’s like having a marketing maestro on call, ready to conduct your brand’s growth symphony whenever you need. Let’s dive into why fractional marketing

Imagine having a seasoned marketing leader on your team without the full-time price tag. Sounds like a dream, right? Well, that’s exactly what the fractional CMO role offers. It’s a smart, flexible way to bring top-tier marketing strategy and leadership to your direct-to-consumer brand. Whether you’re struggling with customer acquisition, activation, and retention, or aiming to boost lifetime value, this approach can be a game-changer on an efficient budget. What Exactly Is t

When it comes to growing a direct-to-consumer brand, having the right marketing leadership can feel like trying to find a needle in a haystack. You want someone who understands your business, your customers, and the ever-changing marketing landscape. But hiring a full-time Chief Marketing Officer (CMO) can be expensive and sometimes unnecessary, especially if you’re still scaling. That’s where fractional CMO services come in—a smart, flexible solution that offers strategic ma

Despite the power of AI - business leaders still need the human touch

This blog is about how things don't always go to plan, and the importance of empathy in business

What would you tell your 25-year old self? This blog ponders the advice you would give after gaining experience in the working world

Companies focus on ICP, but what happens to ensure targeting is appropriate to their evolution from Startup to Maturity?

Denmark Street Marketing celebrates four years serving clients in DTC and loyalty marketing

Tips for sales teams to manage your relationship with procurement

LEGO creative play helps with strategic planning

You're on Mute is a phrase often heard on post pandemic zoom calls. Perhaps that language is harsh