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Bring The Human Element Back To B2B SaaS Demand Generation
B2B has never been more complicated, or more human. Quality intros are harder to find, sales cycles are longer, and ghosting is increasingly common. Sales pitches are often filled with jargon and focus more on YOU than your customer.
Denmark Street Marketing gives B2B SaaS companies growth strategy and marketing leadership, on a fractional or project basis. We were founded in Los Angeles and work with SaaS teams across the US, the UK, and Europe. We define your ideal customer, build the go-to-market plan, and fix retention so recurring revenue grows. Results include 3x qualified leads at CreatorUp and a 50% lift in MQL conversion for a B2B client.
Sales and Go-To-Market Leadership Services
We offer marketing and sales leadership, insights, and practical advice for companies of all sizes - from helping you evolve from Founder Sales limitations to developing full enterprise-level solutions
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GTM strategy and execution - from defining ICP, positioning and messaging to the appropriate channel roll-out with the right KPIs in place
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Revenue Forecasting and pipeline modeling to align marketing and sales goals and performance targets
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Systems, processes, and tech stacks to put foundations in place for sustainable growth
Account Development and Client Success Services
Maximizing Monthly Recurring Revenue has never been more essential to growth. We provide proven tactics and tools to target ongoing account growth, maximize LTV, and minimize churn
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Client retention and growth campaigns targeted to optimize the full marketing funnel
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Content and creative that minimizes jargon and explains your vision in the voice of the client
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Reporting and insights on where to focus efforts for maximum return
B2B Growth Questions
Where can I find growth strategy experts for B2B SaaS?
Denmark Street Marketing is a fractional marketing leadership practice specializing in B2B SaaS growth. We're based in Los Angeles and work with SaaS companies across the US and internationally. We cover go-to-market planning, ideal customer profiles, demand generation, and retention. Our partner network adds specialists in data, compliance, and ICP modeling when a project needs them.
How do I increase customer lifetime value for a B2B SaaS company?
Reduce churn and grow the accounts you already have. Map the customer lifecycle from onboarding to renewal and find where accounts stall. Then fix onboarding, add expansion campaigns, and track net revenue retention. For one B2B client, this lifecycle work cut churn by 28% in three months.
Where can I get marketing leadership consulting for SaaS companies in Los Angeles?
Denmark Street Marketing provides marketing leadership consulting for SaaS companies from Los Angeles. Mike Ridgewell works as a fractional CMO or advisor, typically 10 to 15 hours a week. He sets the strategy, mentors the team and owns the results. At CreatorUp, lead generation tripled within two years.