Michael Ridgewell
Is Brand Engagement The New Brand Loyalty?
Thanks Priscilla McKinney of Little Bird Marketing for inviting me on her Digital Transformation Podcast to discuss one of my favourite...
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Michael Ridgewell
- Nov 7, 2022
- 3 min
You're On Mute....
You’re on mute …When you forget to turn your mic on a Zoom call to speak up You’re on mute …When your video call seems to be filled with...
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Michael Ridgewell
- Oct 4, 2022
- 6 min
Set Your Loyalty Program Up For Success By Creating A Strong Foundation
Why Loyalty? The Growing Importance of First Party Data Today, marketers are looking for creative and effective solutions to drive more...
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Michael Ridgewell
- Oct 7, 2020
- 1 min
Who was our Sunday Afternoon Hero?
Our daughter was enjoying Danny Trejo’s cookbook this afternoon and shared with us some of the anecdotes peppered throughout the pages....
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Michael Ridgewell
- Jun 25, 2020
- 3 min
A Taste Of Two Cities – When The Customer Journey Goes From Theory To Practice
My friend & I went to one of his favourite restaurants in a town near where he works. When we arrived, the owner and staff obviously knew...
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Michael Ridgewell
- Jun 25, 2020
- 3 min
How Does Loyalty Provide A Return For Thee, Let Me Count The Ways
Yes. That’s the simple answer to a common question. And that question is “will I see a return on investment from my loyalty program?” (I...
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Michael Ridgewell
- Jun 25, 2020
- 3 min
Monty Python, & The Top 3 Reasons Why Top 5 Lists Are Driving Me Crazy
Vanyerchuck, Godin, Sinek, Kawasaki, Gladwell, Covey, Palin, Cleese, Chapman. Now, you may be thinking “Some of these things are not like...
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