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Fractional CMO and Marketing Leadership Services Across the US, UK and Beyond
Your growth architects, for less than the fully-loaded cost of one full-time marketing hire
Denmark Street Marketing is a fractional CMO practice founded in Los Angeles and led by Mike Ridgewell. Mike spent 30+ years in client-side marketing, including launching Disney Movie Rewards and growing it to 14 million members. We give B2B SaaS, eCommerce, and DTC companies senior marketing leadership for less than the cost of one full-time hire. We work with clients across the US, the UK, Europe, and New Zealand.
Who Is This Good For?
Our Fractional CMO services are designed for ambitious businesses that need strategic marketing leadership without the full-time overhead. We’re a great fit for:
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Start-ups and scale-ups not ready for a full-time CMO
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B2B SaaS: lead generation tripled at CreatorUp in two years.
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eCommerce and DTC: $1 million in revenue in year one for a DTC client.
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Retention: churn cut by 28% in three months for a B2B client.
What We Offer
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Marketing Strategy – develop growth and GTM plans, 90-day roadmaps, and clearly defined ICPs and personas
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Growth and Performance – optimize marketing channels, reduce Customer Acquisition Costs (CAC), increase Lifetime Value (LTV), and improve conversions
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Customer Lifecycle – design and execute retention, reactivation, and loyalty programs that boost LTV
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Teams and Ops Leadership – oversee vendor and agency relationships, structure teams, and develop talent
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Executive Alignment – drive strategic planning, reduce stakeholder disconnects, and prioritize for growth
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When and how to use, and not use, AI in your marketing
How We Work
We offer flexible, high-impact support tailored to your growth stage and goals — from strategy to execution:
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Fractional leadership and team direction - we step in as your part-time CMO to guide marketing strategy, team alignment, and execution
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Strategic Sprints - focused engagements to tackle specific challenges, from GTM plans, building retention playbooks, and campaign overhauls, to systems and processes
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Mentorship and Advisory Support - coach teams or founders currently DIYing marketing who are ready to grow to the next stage with more confidence
Fractional CMO Questions
Where can I find a fractional CMO service in Los Angeles?
Denmark Street Marketing is a fractional CMO practice founded in Los Angeles. It's led by Mike Ridgewell, a former Disney marketing executive with 30+ years on the client side. We specialize in B2B SaaS, eCommerce and direct-to-consumer companies. Engagements start at three to six months, and 75% become long-term partnerships.
How can I get marketing leadership without hiring a full-time executive? Bring in a fractional CMO. You get a senior marketing leader for around 10 to 15 hours a week. They set the plan, lead or mentor your team, and own the results. It costs less than one full-time hire.
Do you offer fractional CMO services for eCommerce brands?
Yes. eCommerce and direct-to-consumer brands are one of our three core sectors. We focus on the numbers that drive eCommerce profit: acquisition cost, repeat purchase and customer lifetime value. One DTC client generated $1 million in revenue in its first year with us.
Who provides marketing leadership for B2B SaaS companies in California?
Denmark Street Marketing provides fractional marketing leadership for B2B SaaS companies from its base in Los Angeles. We build go-to-market plans, define the ideal customer profile, and fix retention. At CreatorUp, lead generation tripled within two years. For another B2B client, lifecycle work cut churn by 28% in three months.
