Turn Your Customers Into Raving Fans
“I’m passionate about putting the consumer at the heart of marketing. I remember as a marketing manager early in my career, I saw the transformation in results when the focus shifted from product to people. There was amazing engagement and connection when the story became about the consumer and what they care about. This stuck with me so when I had the opportunity to strike out on my own, I knew that I had something valuable to give to my clients."
Mike Ridgewell, Founder
The foundation of Denmark Street Marketing started in 2020 when Mike was offered the opportunity to consult on the building of a new entertainment industry loyalty program and support expanding B2B companies looking for fractional CMO services with a more customer-centric view.
The Importance Of Consumer Centricity
Following the success of these early projects, Mike started Denmark Street Marketing to bring a high-quality yet affordable solution to help companies from start-ups to Fortune 500 boost results by creating deeper relationships with their customers.
Retention + Growth = More Profitability
Focusing on customer retention and growth has never been more important, so we aim to bring the right-sized blend of talent and resources for clients frustrated with cookie-cutter solutions and big agency fees. Mike leads our consulting projects and then pulls in our network of subject matter experts and partners as needed. This plug-and-play model enables our clients to create solutions tailored to their requirements.
Want to see how we think? Check out our Blog.
Marketing Accountability
We know the C-suite and boards are increasingly looking for marketers to be more accountable as drivers of revenues and profits. We help you make this happen - we've been in our clients' shoes and we treat engagements accordingly.
Data & Personalization
We understand the importance of data-driven storytelling, and the need to increase sales and build relationships through relevant, personalized experiences from awareness, to acquisition, activation and retention.
Manage Your Customer Journeys
We are experts in engagement marketing who specialize in balancing the experiences of new and recurring customers to develop and grow communities and emotional connections.
Why This Matters
Happy customers mean more sales, more referrals, and less churn. Higher LTV means more revenue from your existing customer base, but it also brings acquisition cost advantages, fueling expansion opportunities.
Certifications:
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State of California Small Business Certified
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Local Small Business Enterprise Preference Program for Los Angeles County
Meet The Team
Dedication. Expertise. Passion.
Denmark Street Marketing is a customer loyalty and retention strategy team led by Mike Ridgewell, bringing a client-side view to a DTC consulting model focused on consumer engagement and retention to boost lifetime value.
