Build Deeper Relationships, Sell More Stuff
Authentic relationships with customers are more important than ever. In today's fragmented consumer landscape, building authentic, high-impact customer relationships is essential for growth. Denmark St. Marketing brings decades of DTC and eCommerce expertise to help brands connect more meaningfully with audiences to drive results
B2C Strategic Planning Services
It all starts with a plan. Leverage data and insights to define growth strategies to supercharge your marketing based on your specific goals and needs
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North Star planning to define a clear vision and growth strategy to chart your course
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Integrated omnichannel acquisition strategies to drive conversion across paid, owned and earned media
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Retention and Lifecycle marketing strategies to build loyalty and engagement
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Customer journey mapping to create seamless, insight-led experiences
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Data and analytics to identify core customer segments define next best actions
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P&L/ROI modeling to align marketing efforts to business outcomes
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Strategic alliances and partnerships
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Competitive reviews and benchmarks
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Board-ready presentations to explain your strategies
Services for Practical Execution
With a solid plan is in place, success comes down to fast, focused execution. Whether you need hands-on support, collaboration with existing partners, or guidance for your in-house team, we help turn strategy into results
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Acquisition and Activation campaigns to drive traffic and conversion
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Retention-specific lifecycle, and CRM tactics to boost repeat purchase
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Loyalty program design, execution, and refinement to reward behavior and deepen engagement
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Vendor and partner management to source the right-sized partners
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eCommerce and retail - optimize online and offline channels to suit customers and business goals
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Offers and promotions targeted by customer segment
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Video and content production with on-brand campaigns that resonate and perform
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Systems, logistics and customer support services to provide the foundation for stable growth
Senior Leadership and Advisory Support
Tap into decades of client-side and agency experience to accelerate progress, minimize learning curves, and deepen the bench of your team
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Fractional leadership across marketing and sales without full-time overhead
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Improved goal-setting and outcome focus for greater clarity on how marketing contributes to your goals
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RFP & Procurement support to navigate complex vendor decisions with confidence
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Talent and vendor evaluation and sourcing
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Mentorship and training to coach and upskill your team
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Workshops and ideation sessions to create alignment and excitement on the planning process
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Advisory roles - strategic counsel to executive teams, founders, and team members to drive change