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eCommerce and DTC Growth Frameworks to Build Deeper Customer Relationships, and Sell More Stuff
Denmark Street Marketing helps eCommerce and direct-to-consumer brands find customers, keep them longer and grow lifetime value. We were founded in Los Angeles and work with brands across the US and internationally.
Our retention, CRM, and loyalty work is built on Disney Movie Rewards, which Mike Ridgewell grew to 14 million members. One DTC client generated $1 million in revenue in year one.
B2C Strategic Planning Services
It all starts with a plan. Leverage data and insights to define growth strategies to supercharge your marketing based on your specific goals and needs
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North Star planning to define a clear vision and growth strategy to chart your course
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Customer journey mapping to create seamless, insight-led experiences
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Integrated omnichannel acquisition strategies to drive conversion
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Retention and Lifecycle marketing strategies to build loyalty and engagement
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Data and analytics to identify core customer segments and define next best actions
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Strategic alliances and partnerships
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Competitive reviews and benchmarks
Services for Practical Execution
With a solid plan in place, success comes down to fast, focused execution. Whether you need hands-on support, collaboration with existing partners, or guidance for your in-house team, we help turn strategy into results
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Acquisition and Activation campaigns to drive traffic and conversion
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Retention-specific lifecycle, and CRM tactics to boost repeat purchase
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Loyalty program design, execution, and refinement to reward behavior and deepen engagement
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Vendor and partner management to source the right-sized partners
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eCommerce and retail - optimize online and offline channels to suit customers and business goals
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Offers and promotions targeted by customer segment
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Video and content production with on-brand campaigns that resonate and perform
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Systems, AI tools, logistics and customer support services to provide the foundation for stable growth
Senior Leadership and Advisory Support
Tap into decades of client-side and agency experience to accelerate progress, minimize learning curves, and deepen the bench of your team
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Fractional leadership across marketing and sales without full-time overhead
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Advisory roles - strategic counsel to executive teams, founders, and team members to drive change
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Improved goal-setting and outcome focus for greater clarity on how marketing contributes to your goals
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RFP & Procurement support to navigate complex vendor decisions with confidence
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Mentorship, plus talent and vendor evaluation
B2C Growth Questions
How do I improve customer retention for an eCommerce brand?
Start with a push to get to the second purchase. In our experience, eCommerce retention is won or lost between a customer's first and second order. Map that journey, segment customers by value, and fix onboarding emails and offers before adding a loyalty program. Our 30-day Retention Sprints do exactly this, with recommendations you can act on straight away.
Where can I get CRM consulting for eCommerce in Los Angeles?
Denmark Street Marketing offers CRM and lifecycle consulting for eCommerce brands from Los Angeles and Boston, but we serve clients from all over the world. We audit your customer data, email journeys, and segments, then build the plan and campaigns that lift repeat purchases. We work with your existing platform and team. Our CRM work started at Disney, where Mike grew Disney Movie Rewards to 14 million members.
How do I build deeper customer relationships for an eCommerce brand?
Give customers a reason to come back that isn't just a discount. Know who your best customers are, talk to them differently, and reward the behavior you want more of. A loyalty program works when customers value the reward, and you can act on the data. We've built or improved 10 loyalty programs, including brands both big and small.
Where can I find customer engagement experts in Los Angeles?
Denmark Street Marketing is a Los Angeles-founded team specializing in customer engagement, retention and loyalty for B2C and B2B brands. Our team includes former Disney marketing, research and AI specialists. We've built or improved 10 loyalty programs. For one B2B client, our lifecycle work cut churn by 28% in three months.