Frequently Asked Questions

Yes, you can. If you need senior marketing leadership without adding a full-time executive, we can step in as your fractional CMO or head of marketing. You get strategic direction, retention-focused thinking, and practical support shaped around your goals. It’s like adding an experienced co-pilot to your team—less overhead, more momentum. Mike is based in Los Angeles, but we manage work across the US, as well as for companies in Europe, Canada, and New Zealand. Alyssa is based in Boston, so we can add bi-coastal support as needed.

Imagine having a marketing expert on your team without the full-time cost. That’s what a fractional CMO from Denmark St Marketing offers! We work with small businesses to craft and execute impactful DTC and digital strategies. From spotting growth opportunities to analyzing market trends, we’re here to boost your ROI and strengthen your market presence. Let’s take your marketing to the next level together.

A fractional CMO does the job of a full-time CMO, strategy, team leadership, accountability for growth, without being in the building five days a week. I typically work 10-15 hours a week with a company: sitting in leadership meetings, setting the marketing plan, leading or mentoring the existing team, and making the calls a founder or CEO shouldn't have to make alone. The difference between this and hiring an agency is that I'm accountable for the whole strategy, not just the campaign you hand me.

If you need senior-level strategy, team alignment, and faster decisions without the cost of a full-time executive, a fractional CMO is often the best fit. If you mainly need extra hands for execution, an agency can help. And if your business needs someone in-house every day, a full-time hire may make sense. At Denmark Street Marketing, we help you sort through the tradeoffs and build the right mix of leadership, process, and support. Why guess when you can choose with a map?