Loyalty and Retention Marketing from the Team Behind Disney Movie Rewards
Denmark Street Marketing designs, launches and fixes loyalty programs and retention strategies. Mike Ridgewell launched Disney Movie Rewards and grew it to 14 million engaged members. Since then, our team has built or improved 10 loyalty programs.
We were founded in Los Angeles and work with eCommerce, entertainment, and SaaS brands across the US and internationally.
What We Do
Mike's love for loyalty started with Disney Catalog and Store's Best Guest program in 2000. He then built Disney Movie Rewards for Disney's Home Entertainment team, and has continued to be white labelled by loyalty platforms since. What we do:
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Loyalty strategy and design: what audiences and actions to reward, and how it pays back.
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Retention Sprints: 30 days to map your lifecycle and find where customers drop away.
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CRM for entertainment brands: build direct relationships with fans and use the data.
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Platform choice and build: with proven partners from around the world curated to your needs.
Loyalty and Retention Questions
Where can I hire a loyalty program marketing expert in Los Angeles?
Denmark Street Marketing is a Los Angeles-founded practice led by Mike Ridgewell. Mike launched Disney Movie Rewards and grew it to 14 million members. We design new loyalty programs and fix ones that aren't paying back. Our team has built or improved 10 loyalty programs, from strategy and design through to launch.
What are the best customer retention strategies for eCommerce brands? There is no one-size-fits-all answer. The best programs focus on what their customers want, which is usually service and experiences, not discounts. The strongest strategies reward the behavior you want, like repeat purchases or sign-ups, with access and recognition fans value. Then they use what customers do to personalize the next offer. Disney Movie Rewards built 14 million engaged members this way.
What CRM growth strategies work for entertainment brands?
Start with first-party data. Studios and distributors often sell through partners who own the customer relationship. A CRM strategy builds direct relationships through loyalty, registration, and content, then segments fans by what they watch and buy. Mike built this at Disney and has worked with NBCUniversal, Focus Features, IMAX and Fandango.