I am thrilled to announce that this month, Denmark Street Marketing is marking its four-year anniversary. 🚀✨It has been an incredible journey filled with new opportunities, personal growth, and most importantly, the chance to do new things and work with great people and clients.
What Did We Set Out To Do?
The objective was to bring a client-side view to consulting engagements, champion putting the consumer front and center, and bring enterprise experience to a select group of companies in new areas.
What grew out of that was many new opportunities, to work on building and fixing loyalty programs, developing digital transformation strategies, expanding B2B from lead gen to customer success, and more.
What Did We Learn?
There’s no better asset than a great network. None of this would have been possible without the early belief and support of good people. One of the highlights of this journey has been to grow the network with entrepreneurs and amazing talents in new industries and verticals around the world that we would never have met outside the corporate world. Life is richer for it.
Across many engagements, the problem we were brought on to solve was not always the real issue. From B2C to B2B, the post-COVID business landscape shifted traditional narratives from acquisition, retention, and revenue to more focus on consumer-centricity and cross-team alignment. Removing the barriers and pain points beyond the obvious has been highly rewarding.
With new global partnerships on the horizon, 2024 is looking to be the best year yet.
A heartfelt thank you to everyone who has been a part of this journey – your trust and collaboration have been the driving force behind our success. Looking forward to many more years of innovation and new partnerships.
Here's to celebrating milestones, embracing growth, and making a positive impact together!