We Provide Direct-to-Consumer Marketing Solutions To Boost Lifetime Value, Retention And EngagementÂ
Fractional Marketing Services To Boost Your Sales Through Deeper Relationships With Your Customers. All Targeted to Your Needs
Connecting with your customers and clients on a more meaningful level has never been more important. Customer activation, retention, and growth strategies can boost lifetime value (LTV) and deepen relationships to accelerate your business success. Your existing customers may be your biggest asset and opportunity to increase revenues for long-term success.
Hi, I'm Mike Ridgewell. My team and I bring a client-side take on solving your growth and retention marketing strategy needs. At Denmark Street Marketing, we know the typical frustrations with consultants and agencies as we've been in your shoes, so we treat you as we want to be treated.
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30+ Years B2C Direct-to-Consumer Experience
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I've built and run direct-to-consumer (DTC) businesses and loyalty programs for both startups and Fortune 500 companies, including The Walt Disney Company. I now help Denmark Street Marketing clients do the same, in collaboration with a network of hand-picked former client-side partners and proven agency providers.
Retention Marketing Strategies Are Your Secret Weapon For Growth
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I've led digital marketing and lifecycle teams to help B2C companies attract, engage, and grow relationships with customers. I can be your partner and ally on your DTC journey from strategy to execution. This includes business planning, aligning stakeholders, building out campaigns, sourcing vendors, training teams, and more.
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Business-to-Business Is Now Business-To-People
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Clients have found my B2C skills bring a different perspective to their B2B needs, especially around loyalty and storytelling. I create GTM strategies, identify ideal client profiles and new verticals, maximize brand visibility, optimize marketing funnels from lead generation to retention, unlock customer success, and establish better cross-team partnerships between marketing, sales, and rev-ops.
Clients and Experience
Services
One size no longer fits all. We specialize in creating customized strategies for B2C and B2B that fit your unique needs. Our team of industry experts has extensive client-side experience, ensuring that we can help you make your vision a reality.
Strategy
Clarify and reimagine your customer loyalty, retention and growth objectives, from DTC to digital transformation
Engagement
Forge deeper connections with consumers to boost LTV and profitability
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Create lifecycle, loyalty, and digital campaigns focused on data and impact
Delivery
The know-how, talent, training and tools to make it all happen