We Provide Growth and Direct-to-Consumer Marketing Strategies To Supercharge Your Customer Relationships
Fractional CMO Services for DTC & B2B Brands — Boost Revenue, Reduce Churn, and Scale Faster Without Full-Time Overhead
Hi, I'm Mike Ridgewell. I've spent 30+ years on the client side at Disney and Fortune 500 companies, building the direct-to-consumer strategies and infrastructure that turn customers into lifelong fans. My team and I now do the same for businesses wanting to scale with proven systems for efficiency and growth.
What makes our approach different? Putting the customer at the forefront of everything we do, using frameworks I've used from start-ups to major corporations to understand and influence your consumer journey.
What do you get with this approach? This boosts acquisition, improves retention and lifetime value, reduces churn, and creates efficiencies in marketing spend.
​
Whether you need fractional CMO leadership or practical project-based marketing problems solved, let's connect!
Select Clients and Experience
"Ridgewell is one of the best in the biz - if you have the opportunity to work with Mike or meet him at a conference, do it!
Dan Krolczyk, B2B Sales Leader at Everfi
Our Services Help You Grow
At Denmark Street Marketing, we reject one-size-fits-all solutions. Our Post-Pandemic Playbooks allow us to craft custom strategies built around your goals, your customers, and your growth stage. Our team brings decades of client-side experience, so we understand what it takes to turn bold visions into real, measurable outcomes
Fractional CMO Leadership
Senior marketing leadership without the full-time cost
​
-
10-15 hours/week strategic guidance and team mentorship
-
Ideal for companies struggling to hire or afford full-time CMO
-
Get Disney-level expertise starting next week, not next quarter
-
Minimum 3-6-month commitment for meaningful transformation
Retention Audits
30-day analysis using Disney-proven frameworks
​
-
Customer journey and lifecycle assessment and optimization opportunities
-
Integrated marketing strategy roadmap with implementation timeline
-
Perfect for companies ready to fix retention gaps immediately
Strategic Sprints
60-90 day intensive transformation using proprietary frameworks
​
-
Complete implementation of our Denmark Street Marketing Playbook
-
Team training on growth, retention and loyalty best practices
-
Systematic approach to turning customers into repeat buyers
-
Results-focused with clear success milestones
Ready to Stop Losing Customers After Their First Purchase?
​Book your growth strategy deep-dive session - it's just 30 minutes to discover:
​
​✅ Whether fractional marketing leadership makes sense for your situation
✅ Your biggest growth and retention opportunities using proven frameworks I've used at Disney and others
✅ Specific approaches that could work best for your business
✅ 90-day roadmap you can start implementing immediately
This is no sales pitch - it's a strategic conversation with actionable ideas you can use whether we work together or not
​
Not ready to book a call? No worries! Follow or connect with Mike on LinkedIn, or subscribe below for Growth Insights