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DENMARK STREET MARKETING
Create Deeper Relationships With Your Consumers
Home: Welcome
ABOUT US
Denmark Street Marketing specializes in consumer engagement, from Acquisition, Activation, Retention, and Loyalty.
We are a collective of strategic partners led by global Direct-to-Consumer veteran Mike Ridgewell. Mike brings a client-side view to a consulting model - we've been in our client's shoes and engage accordingly.
We know the C-Suite and boards are increasingly looking for marketers to be drivers of revenue and profits. We can help you shift from vanity metrics to measure and impact what matters.
We understand the importance of data-driven storytelling, consumer centricity, and the tools needed to increase revenue and profitability through targeting and personalization.
We are experts in Engagement Marketing, which is all about getting your customers to lean in so that you can build trust and long-term equity.
We specialize in balancing journeys and experiences of new and returning customers to develop and grow mutually beneficial relationships. Simply put, happy consumers engage more, and buy more stuff.
Our objective is to improve and expand your connection with your customers. To do so, Denmark Street Marketing can integrate and work with your current agencies and partners, or provide an independent highly skilled team to help you meet your business goals.
Like what you hear, then let's chat
Home: About
OUR WORK
Proud Projects Past and Present
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CRM & Loyalty
Fandango Digital & CRM
UK D2C commerce start-up
D2C Media & Acquisition
Fractional Marketing Leadership
Strategic & Data Services, Marketing (US / Canada)
Loyalty & D2C Solutions Advisor
Loyalty Marketing Strategy
Advisor to CMO & Marketing Support
Technology (UK)
Strategic Marketing Partnership
Confidential CRM & Loyalty Workshops For Top Forbes Company
Home: Clients
OUR SERVICES
Individualized Solutions for your B2C and B2B Direct-to-Consumer Needs
Home: Services
STRATEGIC PLANNING
It all starts with a plan. That means getting a complete understanding of what we need to solve for, how it fits with your overall vision, ascertaining what problems and opportunities exist, and then developing a program that best addresses your goals.
Digital marketing, loyalty, and CRM strategy for B2C & B2B
Establishing a strong value proposition
Requirements and roadmaps
Data, insights and critical KPI
Journey-based contact Strategies for growth & engagement
Consumer personalization and segmentation
P&L / modeling and management
Strategic alliances and partnerships
Presentations to leadership
PRACTICAL EXECUTION
Maximize your opportunities for success from teams that have walked the walk. From assessing capabilities, understanding data, to applying processes, we provide solutions to suit to your needs.
Program & capabilities audits
Loyalty programs
P&L / ROI models
Acquisition and retention planning
Testing – product, offer, media & creative
Engaging creative and personalized messaging to build relationships and monetize your data
Compelling offers and promotions for new and returning consumers
Analytics and insights
Logistics, customer care and fulfillment
TRAINING & DEVELOPMENT
We connect, mentor, and train teams to make your plans a reality. Since we know that successful teams unite and empower talent to a common vision, we facilitate understanding and communication for what success looks like for different stakeholder groups.
Advisory roles
Mentor & train teams to develop & implement solutions
Vendor and agency management
Cross-team partnerships and collaboration
Org charts and job descriptions
MEET THE FOUNDER
Mike’s expertise spans over 30 years working in senior marketing roles. He has built enterprise-level loyalty programs for some of the biggest names, including The Walt Disney Company / Marvel, NBCUniversal and confidential Denmark Street Marketing clients.
He has held leadership positions in D2C / CRM and Digital Marketing globally, boosting revenues and profits through new consumer acquisition and increased engagement.
Mike is from the United Kingdom and has lived in Los Angeles since 1998. He enjoys spending time with his wife and two daughters, outdoor adventures, playing guitar, good food, & comedy.
Home: About Me
MEET THE TEAM
ALYSSA MERITT
Data & Strategy
KELLY FETHEROFF
Marketing
SUE RIDGEWELL
Finance & Operations
KATE RIDGEWELL
Web Design
ANDY HASKINS
Creative
NATALIA IRAGGORI
Social
DAN SPERRING
Strategic Advisor & ICP / GTM SME
JIM GOMES
Strategic Advisor & Supply Chain / Procurement SME
Home: Team Members
STRATEGIC ALLIANCES AND PARTNERSHIPS
We have collaborated with an amazing array of partners, vendors, and other resources over the years and we recommend only those of the highest caliber to help companies achieve their goals. Here are some of our favorites.
Home: Clients
DATABLE / ROB CRAIG
Technology
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RUBEN HERNANDEZ
Media
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MITCH LIPPMAN
Coaching
OUR TESTIMONIALS
Grateful for the partnerships and friendships over the years
Simply put, Mike is amazing! I've had the pleasure of working with Mike since early 2020 at 3 tier logic, collaborating on several projects and teams. I have consistently been in awe of Mike's ability to command a room and get people on board with ideas, even people who were initially on completely different pages.
ZY, 3 tier logic
Mike is a a terrific collaborator. I have the very highest regard for Mike. He can take anyone's business, quickly understand it, and immediately offer real-time solutions for growing, expanding, and building one's ROI, Can't say enough. Mike is truly a champ.
Marc R, Consultant
Under Mike's leadership, CreatorUp was able to enhance its marketing efforts, resulting in accelerated revenue growth. With his guidance, the Marketing team was able to correctly identify different personas and optimize all marketing channels by effectively communicating the value proposition across paid media, email marketing, newsletters and conference outreach. Within the first 2 years of his tenure the company was able to increase its lead generation by 3x.
MK, CreatorUp
I've had the pleasure of working with Mike at Disney and he is one of the best Senior Executives to work with. Mike is smart, strategic, results oriented, visionary and an inspirational leader.
LK, Disney & Amazon
Home: Testimonials
MIKE'S BLOG POSTS
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Home: Blog2 Custom Feed
CONTACT US
For questions, new projects, or just bouncing around ideas – get in touch
Home: Contact
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