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DENMARK STREET MARKETING

Create Deeper Relationships With Your Consumers

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ABOUT US

Denmark Street Marketing specializes in consumer engagement, from Acquisition, Activation, Retention, and Loyalty.

We are a collective of strategic partners led by global Direct-to-Consumer veteran Mike Ridgewell. Mike brings a client-side view to a consulting model - we've been in our client's shoes and engage accordingly.

We know the C-Suite and boards are increasingly looking for marketers to be drivers of revenue and profits. We can help you shift from vanity metrics to measure and impact what matters.

We understand the importance of data-driven storytelling, consumer centricity, and the tools needed to increase revenue and profitability through targeting and personalization. 


We are experts in Engagement Marketing, which is all about getting your customers to lean in so that you can build trust and long-term equity.

We specialize in balancing journeys and experiences of new and returning customers to develop and grow mutually beneficial relationships. Simply put, happy consumers engage more, and buy more stuff. 

Our objective is to improve and expand your connection with your customers. To do so, Denmark Street Marketing can integrate and work with your current agencies and partners, or provide an independent highly skilled team to help you meet your business goals. 

Like what you hear, then let's chat

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OUR WORK

Proud Projects Past and Present

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CRM & Loyalty

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Fandango Digital & CRM

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UK D2C commerce start-up

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D2C Media & Acquisition

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Fractional Marketing Leadership

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Strategic & Data Services, Marketing (US / Canada)

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Loyalty & D2C Solutions Advisor

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Loyalty Marketing Strategy

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Advisor to CMO & Marketing Support

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Technology (UK)

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Strategic Marketing Partnership

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Confidential CRM & Loyalty Workshops For Top Forbes Company

Home: Clients
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OUR SERVICES

Individualized Solutions for your B2C and B2B Direct-to-Consumer Needs

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STRATEGIC PLANNING

Business Meeting

It all starts with a plan. That means getting a complete understanding of what we need to solve for, how it fits with your overall vision, ascertaining what problems and opportunities exist, and then developing a program that best addresses your goals.

  • Digital marketing, loyalty, and CRM strategy for B2C & B2B

  • Establishing a strong value proposition

  • Requirements and roadmaps

  • Data, insights and critical KPI

  • Journey-based contact Strategies for growth & engagement

  • Consumer personalization and segmentation

  • P&L / modeling and management

  • Strategic alliances and partnerships

  • Presentations to leadership

PRACTICAL EXECUTION

In a Meeting

Maximize your opportunities for success from teams that have walked the walk. From assessing capabilities, understanding data, to applying processes, we provide solutions to suit to your needs.

  • Program & capabilities audits

  • Loyalty programs

  • P&L / ROI models

  • Acquisition and retention planning

  • Testing – product, offer, media & creative

  • Engaging creative and personalized messaging to build relationships and monetize your data

  • Compelling offers and promotions for new and returning consumers

  • Analytics and insights

  • Logistics, customer care and fulfillment

TRAINING & DEVELOPMENT

Meeting

We connect, mentor, and train teams to make your plans a reality. Since we know that successful teams unite and empower talent to a common vision, we facilitate understanding and communication for what success looks like for different stakeholder groups.

  • Advisory roles

  • Mentor & train teams to develop & implement solutions 

  • Vendor and agency management

  • Cross-team partnerships and collaboration

  • Org charts and job descriptions

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MEET THE FOUNDER

Mike’s expertise spans over 30 years working in senior marketing roles. He has built enterprise-level loyalty programs for some of the biggest names, including The Walt Disney Company / Marvel, NBCUniversal and confidential Denmark Street Marketing clients.


He has held leadership positions in D2C / CRM and Digital Marketing globally, boosting revenues and profits through new consumer acquisition and increased engagement.

Mike is from the United Kingdom and has lived in Los Angeles since 1998. He enjoys spending time with his wife and two daughters, outdoor adventures, playing guitar, good food, & comedy.

Home: About Me

MEET THE TEAM

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ALYSSA MERITT

Data & Strategy

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KELLY FETHEROFF

Marketing

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SUE RIDGEWELL

Finance & Operations

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KATE RIDGEWELL

Web Design

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ANDY HASKINS

Creative

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NATALIA IRAGGORI

Social

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DAN SPERRING

Strategic Advisor & ICP / GTM SME

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JIM GOMES

Strategic Advisor & Supply Chain / Procurement SME

Home: Team Members
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STRATEGIC ALLIANCES AND PARTNERSHIPS

We have collaborated with an amazing array of partners, vendors, and other resources over the years and we recommend only those of the highest caliber to help companies achieve their goals. Here are some of our favorites.

Home: Clients
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DATABLE / ROB CRAIG

Technology

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RUBEN HERNANDEZ

Media

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MITCH LIPPMAN

Coaching

OUR TESTIMONIALS

Grateful for the partnerships and friendships over the years

Simply put, Mike is amazing! I've had the pleasure of working with Mike since early 2020 at 3 tier logic, collaborating on several projects and teams. I have consistently been in awe of Mike's ability to command a room and get people on board with ideas, even people who were initially on completely different pages.

ZY, 3 tier logic

Mike is a a terrific collaborator. I have the very highest regard for Mike. He can take anyone's business, quickly understand it, and immediately offer real-time solutions for growing, expanding, and building one's ROI, Can't say enough. Mike is truly a champ.

Marc R, Consultant

Under Mike's leadership, CreatorUp was able to enhance its marketing efforts, resulting in accelerated revenue growth. With his guidance, the Marketing team was able to correctly identify different personas and optimize all marketing channels by effectively communicating the value proposition across paid media, email marketing, newsletters and conference outreach. Within the first 2 years of his tenure the company was able to increase its lead generation by 3x.

MK, CreatorUp

I've had the pleasure of working with Mike at Disney and he is one of the best Senior Executives to work with. Mike is smart, strategic, results oriented, visionary and an inspirational leader.

LK, Disney & Amazon

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MIKE'S BLOG POSTS

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CONTACT US

For questions, new projects, or just bouncing around ideas – get in touch

Thanks for submitting!

Brainstorming
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