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We Provide Retention Marketing Solutions To Boost Lifetime Value And Engagement 

Boost Revenue Through Deeper Relationships With Your Customers

Unlock The Power of Customer Loyalty and Retention Marketing For Increased Revenue And Profitability. All Targeted to Your Needs

Connecting with your customers and clients on a more meaningful level has never been more important. My experience in customer retention strategies and growth marketing programs to grow lifetime value (LTV) and deepen relationships can help accelerate your business success by identifying and activating the levers that need to be pulled for maximum revenue impact. 

Mike Ridgewell is the founder of Denmark Street Marketing

Hi, I'm Mike Ridgewell. My team and I bring a client-side take on solving your growth and retention marketing strategy needs. At Denmark Street Marketing, we know the typical frustrations with consultants and agencies as we've been in your shoes, so we treat you as we want to be treated.

30+ Years B2C Direct-to-Consumer Experience

I've built and run direct-to-consumer (DTC) businesses and loyalty programs for both startups and Fortune 500 companies, including The Walt Disney Company. I now help Denmark Street Marketing clients do the same, in collaboration with a network of hand-picked former client-side partners and proven agency providers.

 

Retention Marketing Strategies Are Your Secret Weapon For Growth

I've led digital marketing and lifecycle teams to help B2C companies attract, engage, and grow relationships with customers. I can be your partner and ally on your DTC journey from strategy to execution. This includes business planning, aligning stakeholders, building out campaigns, sourcing vendors, training teams, and more.  

Business-to-Business Is Now Business-To-People

Clients have found my B2C skills bring a different perspective to their B2B needs, especially around loyalty and storytelling. I create GTM strategies, identify ideal client profiles and new verticals, maximize brand visibility, optimize marketing funnels from lead generation to retention, unlock customer success, and establish better cross-team partnerships between marketing, sales, and rev-ops.

Working With the Best Clients and Partners

Healthtex offers self care health solutions with the Neoqura brand
Mediamatic offers best in class video production without the big agency rates
Supacolor is a premium provider of DTF heat transfers worldwide
In Digital is a premier UK-based digital agency
RTW is an EMEA based loyalty marketing platform
West Coast Fitness Logo
NZTE offers Norh American advice to New Zealand companies
Spika is a top UK loyalty platform
DIsney Movie Rewards is now Disney Movie Insiders
Fandango sells movie tickets
Birchstreet offers SaaS tools for the Hospitality industry
3 tier logic offers first-party data solutions to clients
Connector is a UK-based SaaS HR solution
CreatorUp is a video marketplace and AI tool
Lenox China launched in the UK as Brooks and Bentley
Franklin Mint was the world's top collectible company

Services

One size no longer fits all. We specialize in creating customized strategies for B2C and B2B that fit your unique needs. Our team of industry experts has extensive client-side experience, ensuring that we can help you make your vision a reality.

Strategy

We help clarify and reimagine your customer loyalty, retention and growth objectives, from DTC to digital transformation

Engagement

We help you forge deeper connections with consumers to boost LTV and profitability

We create lifecycle, loyalty, and digital campaigns focused on data and impact

Delivery

We provide the know-how, talent, training and tools to make it all happen

Business-to-Consumer Solutions

Customer journey-focused retention, 

loyalty and growth strategies made simple and actionable.

Business-to-Business Solutions

Client-focused acquisition, customer success, sales enablement, procurement insights, and CRO.

"As the CEO of Healthtex, I needed an A-team for our US expansion plans. That team is now in place, led by Mike and has already exceeded our expectations. I’ve had the pleasure of working closely with Mike one-on-one for close to a year now, and it has been a delight. Not only is Mike’s DTC expertise, and our genuine collaboration invaluable for our successful launch, but his passion and belief in what we are going to achieve makes a huge difference"

Tim O'Donoghue, CEO Healthtex 

Let's Help You Grow

Experience the Denmark Street Marketing difference for yourself. Contact us for a free introductory strategy session or program audit.

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